As a member of B/A Products’ senior leadership team, I have set the strategic vision and marketing plan for the business, led and executed digital transformation efforts, and developed the internal culture to gain buy-in for implementation of these goals. During this time, the business has realized more than 1,000% growth alongside strong brand recognition and loyalty from distributors and end-users alike. Part of my role includes developing relationships and collaborations with OEM’s and partners like Allstate, Tesla, Mercedes, Netflix and popular YouTube channels. On an annual basis, I develop and present the business unit’s strategic plan together with our President to Heico stakeholders. Beyond the business unit, I also work with Heico’s Treasury Dept. and CFO to develop Heico’s annual financial reports.

I manage the information systems, marketing, eCommerce sales channels, and all creative departments. Projects have spanned everything from re-branding, to product development and prototyping, organic social media campaigns, developing new eCommerce sales channels, and much more. Recently, I worked closely with the information systems manager to build a temporary data infrastructure to digitize the legacy system. The outcome was real-time relational data to feed business decisions at all levels. Today, I am supervising an ERP migration to Microsoft D365.

CR Goodman Associates (CRGA) is a healthcare architectural design, interiors and planning firm, located in Annapolis, Maryland. During my time with CRGA I gained valuable insight into commercial, government, and healthcare markets. My responsibilities at CR Goodman Associates ranged from marketing, brand and business development to creative projects. Part of the role included managing all proposals and presentations, as well as cultivating important partnerships for the business. Creative and design projects ranged from digital design and development to printed and 3D design; branded spaces, wayfinding, signage, large-scale wall graphics, interactive physical installations, etc.

Developed interactive google ads, landing pages and branding campaigns for LI and UB clients.

Roles included graphic design, brand development, illustration, web development, and interactive large scale installations. During this time I volunteered with the Annapolis Art and Public Places Commission to bring large-scale art to the city of Annapolis through an organization called ARTWALK.